This partnership provides a team of students at selected universities the opportunity to work with an agency to solve a real-world marketing need for the non-profit generationOn. Faced with the challenge of increasing teen involvement in generationOn clubs, our team researched, created, tested, and designed our campaign, entitled "It Involves Me" to promote volunteering and getting involved to teens. 

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The campaign involved print, email, and social advertisements to reach teens where they already are.